We'd like to virtually transport you to a place called Audi City. Located in the UK, it's unlike any new Audi Dealership you'll find in West Palm Beach, or anywhere else in the U.S. for that matter. In terms of real-life new Audi models, it offers only one or two. When it comes to prospective buyers exploring personally configured models, however, the opportunities are seemingly limitless.
Taking a page from both the pared-down retail-space model adopted by Apple and Audi's very own online configurator system, Audi City relies less on actual vehicles and more on wall-sized monitors connected to a host of workstations. Of course, those dubious about exactly how soft any given upholstery option is, are invited to pet the corresponding swatch from the site's comprehensive set. Similarly, real-life paint swatches are available for drivers seeking a more accurate depiction than what can be had from an oversized screen.
In a press release, Audi offers even greater insight into the advantages Audi City lends prospective consumers. "[Audi] now has the ability not only to present its growing model lineup - including all colours, equipment options and functions - in its entirety, but also to offer customers the chance to experience the sheer breadth of the range in full,"1 the company writes.
Braman Audi should note that the revolutionary car-buying experience now had at London's Audi City isn't intended to serve the same function as a traditional showroom. Rather, it's meant to be an info hub where conversations among buyers, and buyers and Audi experts, can be had in a pressure-free environment. Patrons interested in taking a particular model for test drive will be sent to a neighboring Audi dealership.
After hours, Audi City will help to promote Audi branding. This will come in the form of readings, round-tables and exhibitions focused on everything from urban mobility to art, culture to design…essentially everything Audi stands for.
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Stay tuned to the Braman Audi blog. Located conveniently at 2815 Okeechobee Boulevard West Palm Beach, FL 33409, we're dedicated to keeping you informed.
Source: 1http://www.thecarconnection.com/news/1077910_audi-opens-digital-showroom-is-this-the-future-of-shopping