Audi West Palm Beach Blog

Oftentimes we look at a symbol and merely associate it with the brand itself. For example, the four interlocking rings on a vehicle must mean it is an Audi vehicle, right? True enough, but have you ever considered what those rings mean? How did Audi decide upon that particular logo for their company?

Those four rings do, in fact, have a very long history. Audi's history is much longer, but the four rings appear a little over halfway through the entire history of the company. At the time, there were several different automotive companies, each bringing their own ideas to life. There was the original Audi. There was Wanderer, which actually started out as bicycle manufacturers. The DKW automotive company was one to purchase Audi at one point. And then there was the Horch-Werke company, which still utilized the surname of the Audi creator August Horch.

In 1932, these four companies came together. They were the four oldest automobile companies in Germany, and although they ultimately became what were the roots of Audi AG, they continued to bear the names of their brands: Audi, Wanderer, Horch, and DKW. Each ring represents one of the companies as they worked together and brought their individual style and ideas to the table in order to create vehicles that people would seek out.

It wasn't until 1965 that they decided to do some rebranding. The Audi name came out on top, though the original four-ring design continues to be used to represent the company's long and rich history. This name had survived two world wars and these four companies together weathered hard times and major setbacks. But they have persevered into today, and intend to continue on well into the future. Now their logo represents high class, high quality, and, of course, truth in engineering.

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